If a potential user does not follow the company's WeChat, he or she will not be able to automatically retrieve the information published by the company on WeChat. The information published by the company on WeChat cannot be found in the Baidu search engine.
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Usually a PC or laptop is used for this purpose, including via search engines such as Baidu. Users in the B2B sector should fully understand the corporate brand. Both must be taken into account, but they must have different emphases. The official website and WeChat are two indispensable components of a company's digital marketing strategy. With the increasing role and influence of WeChat in corporate advertising, B2B companies often ask whether it is necessary to maintain official website(s). This is a problem that plagues many B2B companies. Companies cannot use WeChat groups directly to set up WeChat groups.
If the company wants to set up a specific WeChat group, it must authorize an employee to set up a WeChat group using his or her personal WeChat (or a WeChat registered specifically for setting up a WeChat group). WeChat groups are similar to WhatsApp groups and can be created by individuals. A consistent image can be used to communicate with potential customers via regular WeChat then via corporate WeChat. Tencent is currently working hard to bridge the gap between ordinary WeChat and WeChat for businesses. The communication tool not only has a WeChat-like chat function, but also integrates public phone and e-mail functions, announcements, attendance, vacation, reimbursement and other features. Unlike public WeChat accounts, Enterprise WeChat is mainly open to internal employees and invited customers and partners. Our WeChat experts are happy to answer your questions.Įnterprise WeChat is an efficient office platform that was introduced by the Tencent WeChat team in April 2016. If your question is not included, please do not hesitate to contact us. Due to the constant development of WeChat, the content of the FAQ is regularly updated and checked. These questions are answered in detail in our WeChat FAQ.
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This is why we have not only mastered the know-how of the WeChat operation, but also the use of WeChat as a digital marketing channel for the full scope and importance of corporate marketing.īelow we have collected and sorted some of the WeChat questions that have occupied customers most in recent years, with detailed answers. We have been providing WeChat services in China for seven years, but as an effective world Group we have been active in the field of digital B2B marketing for 22 years and have extensive experience with various digital marketing solutions around the world. But unlike other social media, WeChat has a number of API data interfaces that offer additional benefits for B2B companies. "Is it really that powerful?" we are often asked.Īnd our answer is: WeChat is just another marketing channel, one marketing tool among others. For many foreign companies that do not yet have a branch in China or have just entered the Chinese market, WeChat is often difficult to grasp.
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